Platform service provider Heyconnect has started a cooperation with French marketplace La Redoute. Now, Heyconnect can offer German and international brands the opportunity to offer their products on the popular French ecommerce platform for home and fashion.

Heyconnect has already supported the first brands to go live on La Redoute. Among them are Peter Hahn, Anna Aura, Basler and Emilia Lay. According to Heyconnect’s CEO Florian Curdt, brands could easily reach their target group on La Redoute because of its enormous reach, but also because he explains that in France, local marketplaces are more important than in Germany or other countries.

Often different requirements for each marketplace

“However, big marketplaces have a lot of barriers for brands. This is where we come into play and make possible what many brands cannot do alone”, he says, referring to the fact there are often different requirements for each marketplace. “Brands have difficulties to integrate the platform-complexity in their systems, so we manage this complexity and minimize the risk. Furthermore, we are the central interface to the platform and operate as partner of the brand”, Curdt explains.

Heyconnects in discussion with further platforms abroad

Heyconnect offers access to marketplaces and helps brands with technical integration, product presentation, logistics and platform marketing. With the cooperation with La Redoute, the German platform service provider wants to internationalize its marketplace business consistently. Curdt says the company is already in final discussions with further platforms abroad.

Source: E-Commerce News (Europe)

About ECPAKLOG 2020

ECPAKLOG ( E-Commerce Packaging & Supply Chain Expo) is the first and only professional trade exhibition of the global packaging industry which completely focuses on and solve the e-commerce and its logistics distribution and packaging needs of the associated industry. It was debuted in 2017 in Shanghai, which organized by ChinaPak Exhibition Services Co., Ltd.(affiliated to the M. Success Media Group). With leading the innovative application of packaging in the field of e-commerce and the annual growth of 100% in the past three years , ECPAKLOG has become a new benchmark of trade fair for the packaging and e-commerce industry.

On the basis of three years' development, starting from 2020, All in E-Commerce - Asia E-Commerce Supply Chain Expo with the core value of building the whole industry chain ecosphere for e-commerce quality development will be cultivated. It integrates the products, technologies and services required by the operation of each end of the e-commerce industry chain, as well as the discussion of future trends, such as the IoT & big data technology, marketing & brand e-commerce services, C2B on-demand manufacturing, picking and e-commerce & logistics automatic packaging, takeaway & fresh food packaging,etc.

Exhibition Time
2020.7.15-16 | 9:00-17:00
2020.7.17 | 9:00-15:00

Venue
Shanghai New International Expo Centre (SNIEC)
No.2345 Longyang Road, Pudong New District, Shanghai