German fashion start-ups Outfittery and Modomoto are merging. Exact deal terms were not disclosed, but for sure the new company will operate only under the Outfittery brand in the German-speaking countries, the Benelux, Sweden and Denmark.

Outfittery and Modomoto are both based in Berlin and both offer a curated shopping service for men. Modomoto is the smaller company and both ecommerce players were competitors for almost ten years. That competition ends now, with the announced merger.

Jointly achieved sales of 80 million euros

With the merger, the new company wants to accelerate growth in Europe and become a stronger competitor to Zalando, which offers a similar curated shopping service, called Zalon. Outfittery and Modomoto have served almost 1 million customers and together they generated sales of 80 million euros in the past twelve months.

Julia Boesch, who is the co-founder and current CEO of Outfittery will head the new company. The target is to generate a revenue of over 100 million euros in 2020. Currently, Outfittery accounts for two thirds of the companies’ joint sales.

About ECPAKLOG

ECPAKLOG is a first and worldwide trade fair focusing on e-commerce packaging and supply chain, which debuted in 2017 in Shanghai by M. Success Media Group and ChinaPak Exhibition Services Co., Ltd. ECPAKLOG provides solutions and future trends that help E-commerce continue to grow profitably from the packaging and supply chain sectors. Topics covered include: efficiency improvements - e-commerce automatic packaging, sustainability - eco-friendly packaging and recycling, humanized packaging-Easy-to-open, ready-to-ship, frustration-free, data collection and marketing- IoT smart packaging etc.

Meanwhile ECPAKLOG 2019 will be held in conjunction with the 3rd UREXPO (Unattended Retail Conference and Exhibition) It is expected more than 750 exhibitors will display various packaging and retail technologies, providing one-stop platform for omni-channel retailing technology and solutions.

Exhibition Time
2019/8/21-22 9:00-17:00
2019/8/23 9:00-15:00

Venue
National Exhibition and Convention Center · Shanghai
No.333, Songze Avenue, Qingpu District, Shanghai